Do you know logos are the single most important aspect in branding! A logo represents the company’s first image that comes to the mind. An intelligently conceived logo can perfectly secure a company’s image by developing its brand within and beyond its target market helping the organization to successfully achieve its marketing goals.
A logo should be able to communicate the corporate identity of an organization through graphical images, fonts and colors. Principally a logo must display through its designing the kind of product or services the company has to offer. This will make it easier for the consumer to identify which industry the logo describes.
When designing a logo one should consider it being unique plus comprehensible to its target market. There are innumerable choices of fonts, colors and visual elements that create an individuality that can help in creating a personality for the brand in the long run. Ideally a logo must convey information about the firm and its presence in an industry in order to make its place and forming of a particular sign that one can easily recollect and associate with positive energies that can establish trust and attract customer attention. Recreating of logos for certain purposes which include business cards, letterheads and the likes that look similar but are not identical can cause problems in brand communication in both online and print purposes.
Role in establishing brand identity
A brand is most recognized by its logo that says a lot about the company, its presence as a leader, its products or services and how its advertisement strategy affects the consumer. For instance in the automobile industry Toyota, GM and Ford logo’s are the most popular whether it’s about buying or selling a car or SUV. There numerous publicity posters with the logos of these makes and models that is most noticeable in its relevant market. The logo becomes the language and can speak volumes about the organization making customer preferences easier when selecting a product or service. Nevertheless a logo designed to attract its target market should be promoted by an aggressive marketing strategy to enter that domain and push itself ahead in its respective industry and be able to grab its share or ranking. The logo is a symbol that has a far and wide reach and should be carefully designed. Organizations paying less heed to the role of a logo find it difficult to achieve business success.
Return on Investment (ROI)
Success depends on customer appreciation and satisfaction. Consumers liking a certain product for any reason will positively respond to its brand and its logo will play a pivotal role in communicating trust and satisfaction that will potentially add to improved sales popularity of the brand. A well designed logo helps define the degree of competence and professionalism for an organization making it an easy decision for new potential clients to give business to such an organization.
Nancy Ronnie is a New York based Writer and Editor, an MA in English with a specialization in Creative Writing from New York University. Her literary interests include 17th century poetry as she has always had a passion for literature. An expert creative non-fiction writer as she is, Nancy also enjoys outdoor activities such as biking, fishing, hiking and running.