What is the Future of Mobile Application Development Industry in 2018?


2017 is a year that went exceptionally well for mobile app development. The various enterprises have realized that they can no longer sidetrack mobile app development. It has now become an essential part of the system and will have a significant impact on businesses – for many more years to come.

As per Statista, the number of free apps downloaded in 2017 was 254 billion. In the first quarter of 2018, only the Android users were able to choose 3.8 million apps. However, Apple’s app store has 2 million apps.

2018 will be a year when we will find more and more businesses will be adopting the mobile-first strategy, while marketing their products and services. But, the mobile app development companies must be aware of the recent trends in the mobile app development industry. Let us explore “What are these mobile app development trends in 2018?”

What are these Mobile App Development Trends in 2018?

Following are some of the mobile app development trends in 2018:

Artificial Intelligence (AI) and Machine Learning-based Application


AI is used to develop the chatbots, useful for the mobile banking apps. An ideal example will be when the users transfer the same amount to a bank account every month. A transfer order is automatically created by the AI in the system. The Starbucks Barista app is another AI based application that places the order, when the preference for the type of coffee is stated.

Machine learning is applied in case of Netflix which has a broader set of data, watched by the users. The data gathered is on what and when was the video watched, recommendations not chosen by clients and how popular was the videos in the catalog.

The above data is then fed into algorithms based on machine learning or statistical techniques. There are algorithms that are adaptive to user behavior to provide them with a content.

Internet of Things (IoT) Apps

As per Forbes, the IoT will have significant growth in 2018. As per Forbes and Boston Consulting group, the IoT market will reach $ 267 billion in 2020. As more and more devices are connected and converse with each other, there will be rise of advanced technologies like natural learning processing, deep learning, neural-network driven mechanism and image recognition.

Moreover, the use of the IoT technology will enable the companies to make better decisions for the hotels and the automakers- creating better integrated experiences.

Cloud-based Apps


Cloud computing has emerged as one of the buzzwords in the recent years. As stated by Forbes, the global public cloud market will rise to $ 178 billion in 2018 up from $ 146 billion in 2017.

So, if you really want to give wings to your mobile apps, make it sure that you integrate cloud technology in the development strategy that you have. However, the mobile apps that require bigger databases use Amazon Web Services (AWS) for their cloud computing backup.

The benefit for the cloud-based apps are they do not have any impact on the internal memory of the devices. Cloud is a technology that lends computing power as well as saves money and ensures safety. Moreover, this technology is connected with another technological trend in 2018 and that is Bring Your Own Device (BYOD).

Apps based on AR and VR

The AR based apps intend to make reality better through the Android or iOS apps. There are many instances when AR is used for gaming apps such as Pokemon Go. The IKEA catalog is another example. AR will allow you to have a look at how the furnitures that you bought will give a precise look for your room.

VR is different from AR and offers more excitement, as it a simulation of a three-dimensional environment or image, that is interacted with a special equipment’s like gloves fitted with sensors. The VR based applications as per Zion Market Research will reach a $ 26 billion by 2022. The latest application for VR is that of v-commerce. The consumers will have options of testing the purchases made like clothe.

Lazy Loading Technology

The experts believe that one of the most prospective technology in 2018 is that of lazy loading technology known as the dynamic function loading. It works on the on-demand object loading and not loading all the objects, at the same time. This way, the developer specifies which software component is to be loaded in the physical storage, while launching a program.

The benefits accrued are obviously less memory consumption and minimum start-up time for the application. However, the developer often faces disadvantage in using lazy loading as the code becomes complex and eventually affects the performance.

We conclude to say that the you must utilize the current prime time of the mobile app development, If you do not want to be left behind in the competition, then you must be aware of the above trends, even before you start developing your app.